Gracenote, Nielsen’s metadata business, has introduced Content Connect, a new platform designed to support more granular CTV ad planning, buying and reporting. The tool provides agencies, brands, SSPs and DSPs with access to Gracenote’s standardised programme-level metadata, allowing ad deals to be built and activated around specific content signals.

The system is built on Gracenote’s content ID graph, which structures programme metadata under a single taxonomy and links titles through unique identifiers. The company positions this shared framework as a way to help buyers and sellers work with consistent content definitions across multiple CTV environments.

“Gracenote data is widely recognized as the media industry’s gold-standard for powering consumer entertainment search and discovery

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