Quick commerce is rapidly becoming a mainstream shopping behaviour in India, now contributing nearly two-thirds of all online grocery orders. Adoption is accelerating, especially in smaller cities, where the segment is growing at 8–9% annually. With 45% of festive shopping now taking place on quick commerce platforms, the new CPAS (Collaborative Performance Advertising Solutions) Playbook for Retail & Quick Commerce in India launched by WPP India in collaboration with Meta reveals how consumer journeys are being reshaped from planned buying to instant, inspiration-led purchases.

The Playbook is built on consumer insights, brand performance data, retailer inputs, and Meta’s platform signals, with WPP Media bringing them together through its expertise in CPAS.

Connecting Discovery to R

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