Alpenliebe, from the house of Perfetti Van Melle, has unveiled its new ad film “Alpenliebe Kholo, Meetha Bolo,” celebrating how the brand’s rich, caramelly taste can transform moments of friction and bring people closer. By placing its signature, indulgent taste at the heart of the narrative, Alpenliebe highlights a simple truth: words spoken in haste can transform warm moments into cold ones, but the comforting richness of Alpenliebe has a way of softening moments and resolving conflicts.

The new TVC is set at a child’s birthday celebration, where a guest lands himself in a tricky situation after an impulsive remark lands incorrectly. Just then, an Alpenliebe candy comes to the rescue — and as the young guest enjoys its rich, caramelly taste, his harsh words are effortlessly softened int

See Full Page