The Great Raccoon Hunt will run from Dec. 10-31 throughout Downtown Ashland.

Residents and visitors are invited to explore participating local businesses. A small raccoon sticker will be cleverly hidden somewhere inside each shop.

Once participants find the stickers, they can snap a photo, tag @AshlandVirginia on Instagram and scan a QR code at the register of the participating store to enter a holiday drawing.

We are always looking for creative, joyful ways to bring people downtown, said Louise Keeton, Director of Operations at Downtown Ashland Association. The Great Raccoon Hunt is the perfect blend of local humor, community spirit, and increased foot traffic. Ashland has a wonderful reputation for embracing the unexpected even when it comes with stripes and tiny bandit hands.

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