TORONTO — Ever since its launch here in 2020, Steff Eleoff jewelry has been gaining fans thanks to the way its molten metal tendrils drip and melt over every finger, neck and ear they adorn.

Now after five years of selling its curvy cuffs, rings, bangles, earrings and body chains direct to consumers and building a following that includes Kourtney Kardashian Barker, Kylie Jenner, Cardi B and more, Steff Eleoff is marking a new milestone this month as it heads to Selfridges , its first stop in its international rollout.

Debuting in store on Dec. 15, Selfridges ’ interest in the sustainable Canadian brand first grew after seeing a viral video posted last July of a Greek fisherman wearing Steff Eleoff’s jewelry .

The retailer knew the brand had done direct sales in the U.K., Europe

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