“I find that when we really focus and edit down more is when it’s stronger and more successful. Tighter collections are doing really well for us,” Sally LaPointe said during a preview of her streamlined pre-fall collection inside her brand’s new downtown New York City atelier.

For a few seasons now, LaPointe has been homing in on what she’s done best over the course of the brand’s 15-year history: specialty statement occasionwear. It’s a formula that’s working well for the brand, as reflected in her strong collection.

“Now that we have our atelier, getting to know these women so much better has been so amazing because it really is a destination for us to bring in our private clients and have them experience the brand more personally,” she said, pointing out bestselling fabrications i

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