In 2026, Bollywood characters are no longer just figures on screen, they are co-stars in our everyday lives. Fans are treating Poo from K3G, Rani from Queen, or Srikant Tiwari from The Family Man as avatars for their own “main character energy", borrowing their confidence, sarcasm, and quirks to navigate offices, relationships, and social media feeds.

This isn’t just fandom in the traditional sense. It’s a growing socially cultural phenomenon where viewers borrow personalities, catchphrases, and emotional registers, treating them as modular tools to navigate the chaos of daily life. Resulting in a form of “main character energy" that extends far beyond cinematic release cycles, turning classic and contemporary characters alike into living templates for identity, aspiration, and satire.

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