HOUSTON – Houston is gearing up for one of the largest sporting events ever hosted in the city and the economic impact is expected to be massive.

With the 2026 FIFA World Cup just months away, local officials project the event will generate $1.5 billion for the Houston region. That’s the equivalent of hosting seven Super Bowls in just 39 days, according to Ryan Walsh with the Harris County–Houston Sports Authority.

“One Super Bowl has about a $350 million impact. This is seven Super Bowls over 39 days. An estimated $1.5 billion in economic impact for Houston,” Walsh said.

RELATED: FIFA World Cup 2026: Final draw results, matches that will be in Houston

Houston is preparing to welcome a projected 490,000 match attendees and more than 500,000 visitors for the FIFA Fan Festival number

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