New Delhi: Meta bought AI startup Limitless, which was previously called Rewind. Limitless, a company that sold hardware devices with its AI-powered pendant that was capable of recording conversations, will cease selling hardware devices. Customers that were already there will be supported within a year.

Limitless will also have its subscription model changed with the acquisition. The customers will not have to pay any fees, and they will temporarily be switched to an Unlimited Plan. Additional functionality, such as the Rewind desktop software that made the activity of users searchable, will be eliminated.

Limitless joins Meta’s wearables push

Limitless, the company established by Brett Bejcek and Dan Siroker, shifted its focus on AI hardware in the previous year with its $99 pendant.

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