Once again, San Francisco has an extra glow for the holiday season as downtown hosts an annual light display over the course of 10 days.

Friday, the city kicked off the fifth year of its ‘Let’s Glow SF’ holiday light display, where projections are displayed onto buildings around downtown at nighttime.

Let’s Glow, which is led by the Downtown SF Partnership, began in 2021 as a way to spread holiday cheer during the pandemic. Since then, the event has grown in popularity and scale.

This year, Let’s Glow will be on display at eight locations around downtown San Francisco, including the Ferry Building. The installation will run from 5:30 p.m. to 10 p.m. and will continue through December 14.

At the event to launch the light display on Friday, crowds packed the plaza in front of the Ferry B

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