Jeep recently launched an advertising campaign leveraging artificial intelligence-generated imagery.

The marketing tactic stands to save companies time and money.

Experts compared ethical concerns about AI usage to concerns that arose during the advent of technologies like the internet, television and photo-editing software.

A bear leans in the window of the Jeep Grand Cherokee while a woman holding a microphone asks the bear a question. The woman’s mouth does not quite sync with the words she is delivering. Then, the bear starts talking.

Something is amiss.

The opening scene of Jeep’s artificial intelligence-generated advertisement may look real to some and uncanny to others. Regardless, it has generated millions of views on social media.

The video is part of Jeep’s recent move to g

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