When it comes to screen time, no one did it better than the South this year.

According to Roku ’s new 2025 streaming trends report, Mississippi logged more viewing hours per capita than any other state — and it wasn’t even close.

Alabama, Kentucky, Arkansas, and West Virginia rounded out the top five, proving that when it comes to binge-worthy habits, Southern folks lead the pack. And honestly? We love that for Dixieland.

January Bingers + Thanksgiving Streamers

Roku’s data — pulled from more than 90 million streaming households — revealed that January kicked off the year strong, with over one in three sessions lasting eight hours or more.

(It’s called hibernation — and it’s good for the soul.)

Read More: Turns Out, We’re All Secretly Watching the Same Show Again (and Again)

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