Mumbai: After it was announced that streaming giant Netflix will acquire Warner Bros., including its film and TV studios and its gaming business among others, acclaimed filmmaker Shekhar Kapur questioned that the conversation is missing the most critical point, which is the individual consumer.

‘Corporations can’t predict individual choice,’ says Filmmaker

Taking to X, formerly called Twitter, Shekhar shared that while industry discussions focus on corporate strategy, profitability and long-term business projections, they are built on a flawed assumption that large corporations can predict or steer what individuals will choose to watch.

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Shekhar wrote: “In the impending purchase of Warner Brothers by Netflix

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