Published on : 08 Dec 2025, 7:13 am Summary

A global study of 2,970 professional teams finds wild animals are the most common sports symbols.

Over half of the species used in logos — including lions, tigers and wolves — are threatened or declining.

Researchers say sports teams could tap fan loyalty to support conservation efforts.

Examples from Japan and the US show how teams can partner with wildlife organisations.

Scientists launch The Wild League to connect sport and conservation action.

Lions roar from team jerseys, tigers leap across stadium walls and wolves glare from flags. In sport, these animals symbolise strength, pride and courage. In the wild, however, many of them are fighting for survival.

A new study, Wildlife Diversity in Global Team Sport Branding , publi

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