Harley-Davidson India has appointed actor Ahaan Panday as its new brand ambassador. Building on the strong momentum of the Harley-Davidson X440 and its growing community of new riders, the brand says Panday’s rising popularity, fresh off the success of Saiyaara , brings authenticity, youth appeal and a spirit of individuality that aligns with its heritage and the introduction of the H-D X440 T.

In his new role, Panday will front upcoming campaigns, product showcases and rider community initiatives, aiming to inspire the next generation of Harley-Davidson enthusiasts in India.

Speaking on the collaboration and expansion, Ravi Avalur, head, Harley-Davidson Business Unit, Hero MotoCorp said, “The expansion of the X440 platform with the new model marks a significant milestone in de

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