In a world where everything comes in fifty variations, including apps, yoghurt flavour, chips and more, choice is supposed to feel empowering. But in reality, too many choices can feel like a trap. Anyone who has stared blankly at a wall of chips or yoghurt in a supermarket, each claiming to be creamier or healthier than the last, knows the feeling. The strange mental stall is not indecision; it is decision paralysis.

When choices grow abundant, the human brain does not rise to the challenge; instead, it falters. What should feel empowering begins to feel suffocating. The promise of freedom becomes the weight of expectation. The sensation is not limited to grocery aisles; it shows up when booking a flight, choosing a restaurant, buying a gadget, selecting a career path, or even deciding w

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