Devesh Mistry, popularly known as “Dev”, co-founded Red Blue Blur Ideas (RBBi) in 2011 along with Amol Kadam.

Devesh Mistry, an Indian expat in the UAE and a well-known figure in the Middle East’s digital design ecosystem, has died in Dubai. The news was announced on Sunday by Red Blue Blur Ideas (RBBi), the Dubai-based digital experience company he co-founded. The cause of death has not been disclosed.

According to a report by Gulf News, Mistry, popularly known as “Dev”, co-founded RBBi in 2011 along with Amol Kadam. He helped shape the digital experience industry in the region with his focus on user-friendly designs.

Within the company, Mistry was fondly known as ‘Superman’. The nickname honoured both his dedication and the company's name, a creative reference to Superman’s iconi

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