Jammu, Dec 8: The Indian Institute of Management Jammu on Monday kick-started a week-long, first-of-its-kind Basohli painting workshop, offering students a rare chance to learn directly from GI tag-certified women artists practising the 300-year-old artistic tradition.

Director, Indian Institute of Management (IIM) Jammu, B S Sahay, said he welcomes the living heritage of Basohli Art to its Jagti campus, as it hosts the master practitioners “whose devotion, skill, and cultural memory preserve the aesthetic soul of Jammu and uphold India’s artistic heritage”, according to an institute spokesperson.

The unique workshop marks a significant cultural milestone for the region of Jammu and Kashmir, the spokesperson said.

“The initiative offers students an extraordinary opportunity to learn dir

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