Ather Energy bets on new technology and features that help differentiate it from competitors. (Tarun Mehta/X) Show Quick Read Summary is AI Generated. Newsroom Reviewed

The two-wheeler EV market has been abuzz this year and the one name that stands out is Ather Energy. The electric two-wheeler giant is eyeing 'India's upgrading story' to fix its near-term expansion roadmap with its consumers continuously 'moving up in prices'. According to co-founder and chief executive officer (CEO) Tarun Mehta, Ather Energy has maintained a stronghold over its 'premium segment' compared to other players.

In an exclusive interaction with NDTV Profit , Mehta said that the company seeks to 'bet on the future' and less on the premium segment, which is already driving profitability. For its expansi

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