EXCLUSIVE: Californian influencer biz Made By All is launching a studio arm aimed at connecting its creators directly with brands.

Made By Us is being billed as a “social-first creative and cultural marketing studio that helps brands and traditional talent operate like creators.” Former Tastemade and Freeform creative chief Nic Satnich has been named President, reporting to Leanne Perice , the founder and CEO of Made By All, which is a digital influencer management and entertainment group.

Made By Us will launch with a client roster including Keurig Dr Pepper, Unreal Snacks, and OWM, a platform enabling creators and businesses to structure equity deals. Each will work with Made By All’s creative network to create content and launch campaigns.

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