When Joshue Josué began making music , the idea of Chicano rock didn’t have a foothold in Portland. Josué’s bilingual sound, rooted in both sides of the border, takes inspiration from rock and roll artists, like Johnny Cash and Ritchie Valens, as well as mariachi musicians, like Vicente Fernandez.

“I found my musical voice in those two worlds.” Josué said. “I think that there’s a lot of Latinos like myself who grew up speaking very poor Spanish trying to find a place to fit in that maybe didn’t fit into the camp of being Mexican, but didn’t fit into the camp of being white.”

Joshua Josué performing at a show in June 2024. Photo courtesy of Electric Chololand Records. Joshua Josué

That genre blending has led him to where he is now: a Chicano rocker, as he calls himself, under the labe

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