OpenAI and Instacart are launching a grocery shopping experience inside of ChatGPT, allowing customers to brainstorm meal ideas, make a grocery list, and check out, all without leaving the chat interface.

This builds upon an existing partnership between OpenAI and Instacart; more than two years ago, Instacart launched an in-app AI search tool powered by ChatGPT, which helps shoppers ask questions about what to make for dinner or how to accommodate dietary restrictions.

The relationship between OpenAI and Instacart seems to have only deepened after former Instacart CEO Fidji Simo — who was already an OpenAI board member — joined the company as the CEO of Applications in May.

Agentic commerce — the use of AI tools to do shopping research and make purchases on a user’s behalf — is a cu

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