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T-Mobile is kicking off the holiday shopping season with some of its most aggressive phone promotions to date, rolling out a slate of Apple and Samsung offers designed to bring families — and people looking to switch carriers — into the fold.

At the center of their holiday offerings is the company’s marquee Apple deal: four iPhone 17 devices “on us” when customers switch four lines for $25 per line when you trade-in four eligible phones. The limited-time promotion is being billed as the company’s “best iPhone offer ever.”

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Apple fans have several additional ways to score new hardware this season. T-Mobile is offering the iPhone

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