HBO has been increasingly getting into the blockbuster business with series such as Dune: Prophecy and It: Welcome To Derry and upcoming titles including Lanterns and Harry Potter .

But Netflix wants the brand to focus on “prestige TV” with co-CEO saying it will no longer have to do “gymnastics to make themselves into a general entertainment brand”.

Speaking at the UBS Global Media and Communications Conference, Sarandos said, “This is a prestige television brand that people really love. I would say that they have been doing gymnastics to make themselves into a general entertainment brand and I think under this transaction, they don’t have to do that anymore. We’re already a very well established general entertainment brand, and we want HBO to double down on the things th

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