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You can tell a lot about a brand by how long its pieces stay in your rotation, and even more about them by how relevant they stay, decade after decade. And Wrangler has outlasted any other brand in my closet.

With the final day of the brand’s 7 Days of Deals event happening right now, it feels like the right moment to talk about this western wear mainstay.

Years of wearing Wrangler in every setting, from city streets to ranch gates, taught me that the brand’s strength isn’t nostalgia — it’s consistency. The fits don’t fight you, and the designs blend function with enough personality to feel distinctly western without ti

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