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Watches are a better gift than they’ve ever been. Why? Because they’re less necessary than they’ve ever been. The best gift is something your loved one wants but doesn’t need enough to buy for themselves. No one needs a wristwatch anymore, but most of us want one because they’re cool, collectible, and more convenient than pulling out your phone.

At a Glance: The Best Watch Gifts from Nixon

Best Seller : Time Teller

For Him : Sentry Leather

For Her : Frankie

Unique Gift : Custom Watch

For the Collector : Supremacy

One of our favorite watch brands — especially for gifting — is Nixon . The California watchmaker has become a fixture

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