About a year ago, the City of Eugene hired a consultant to look at how to revitalize downtown. City leaders realized many entities had similar visions, but were siloed. Katie Wilgus at the Eugene Chamber of Commerce took the lead to build a coalition.

“What I found when I arrived is, events were being marketed one at a time, events were getting scheduled over the top of each other,” Wilgus told KLCC. “And so how do we come together, figure out what each other are doing and then collectively use our resources to tell the story to the community?”

Wilgus, whose title is Downtown Solutions Strategist, said she feels tremendous momentum from everyone involved. She said more than 100 people attended a recent coalition meeting: leaders of arts organizations, LTD, Downtown Eugene Inc., merchants

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