Chupps Footwear has launched a new multimedia campaign for its 100% biodegradable Chupster range. Developed by INTO Creative, the four-film series presents a narrative linking the product’s biodegradation feature with the idea of natural life cycles.

The campaign highlights that the Chupster range is designed to biodegrade within 24 months of disposal. The films use visual storytelling to illustrate this product attribute and form part of Chupps’ broader focus on designing products with planned end-of-life considerations. This approach follows earlier initiatives by the brand, which have included biodegradable billboards and other material-based interventions.

“At Chupps, we believe sustainability isn’t about doing less harm, it’s about restoring balance . The consumer industry in I

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