There are certain places that punctuate your life, not through grand, once-in-a-lifetime moments, but through familiar and routine visits. For many Millennials, that place was House of Fraser, Saturday trips with your mum, wandering the perfume hall, and discovering the thrill of an investment piece (mine was the Mulberry Alexa I saved for).

You knew it as House of Fraser… Meet FRASERS .

Today, the beloved British department store of our youth has been reimagined for the modern shopper: familiar yet renewed, nostalgic yet future-facing. And honestly? Shopping at the new FRASERS feels a little like coming home, only more elevated, more design-led, and, hopefully, a reflection of how our taste has grown up too. ©Frasers

Over the past few years, FRASERS has quietly redesigned what a

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