JioHotstar announced a ₹4,000 crore investment in collaboration with the Tamil Nadu government to enhance the creative economy.

Streaming service JioHotstar on Friday announced that it will be investing ₹ 4,000 crore over the next five years to strengthen South India’s creative economy.

The announcement was made during a star-studded event here attended by leading figures from the region’s film and television industries.

Sushant Sreeram, Head – SVOD Business & Chief Marketing Officer at JioStar, said the investment forms part of a broader collaboration with the Tamil Nadu government.

“Earlier today, JioHotstar formalised a Letter of Intent with the Government of Tamil Nadu in the presence of the Chief Minister M K Stalin. This outlines a shared commitment to invest in talent, expand

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