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Paige Bueckers is teaming up with Chris Paul to launch a new snack flavor, Ragerz, under his Good Eat’n brand

One percent of sales will go to charity, supporting the Paige Bueckers Foundation’s efforts to fight food insecurity

For Paul, he tells PEOPLE the collaboration has been about more than just flavor

WNBA star Paige Bueckers is stepping into entrepreneurship alongside NBA superstar Chris Paul . The two are teaming up to launch a bold new snack flavor called Ragerz under Paul’s Good Eat’n brand, and it comes with a mission that goes beyond taste.

The partnership began when April Siler, CEO of Good Eat’n, approached Paul about creating a new flavor.

“We talked about finding someone authentic, a leader, someone with a lot of energy to help lead this,” the 12-time

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