Real-time, autonomous Google Ads adjustments drove massive gains for direct-to-consumer brands, freeing teams from manual holiday monitoring and delivering up to 6X growth

MOUNTAIN VIEW, Calif. , Dec. 8, 2025 /PRNewswire/ -- MAI.co , which drives revenue for direct-to-consumer (D2C) brands with AI agents that optimize Google Ads, today announced that its customers averaged a 63% increase in revenue during the Black Friday/Cyber Monday (BFCM) period compared to last year, with some customers achieving more than six times growth year over year.

To deliver these results, MAI's autonomous AI agents constantly fine-tuned Google Ads, evaluating campaign performance and the impact of changes in real time. On average, MAI agents reviewed 39.1 campaigns and made 32.4 optimizations on behal

See Full Page