If it feels like you’ve been seeing vanilla gelatos, caramel drizzles, and chai lattes everywhere in the fragrance department this year, you’re not wrong. Gourmand perfumes are the fastest-growing category of scents, Chanel’s head perfumer Olivier Polge previously told Bustle. Not to mention, the research (and recent launches) are backing up this super-sweet takeover.

According to Spate , searches for “gourmand scents” have increased 137% year-over-year since 2024. Celebrity launches like Sabrina Carpenter’s lemon-pie spritz and Ariana Grande’s vanilla-macaron perfume have been flying off the shelves, while Lush’s Sticky Dates scent has taken over TikTok. But why now? It might, in part, coincide with the rise in semaglutide use.

“Gourmands have always been big, mostly because

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