Few of us are under the illusion that we own the content that we post on Instagram, but we do get a say in how that content is presented—w can choose which photos and videos we share, what captions appear (or don't appear) on each post, as well as whether or not we include where the image was taken or shared from. We might not control the platform, but we do control the content of our posts—unless those posts are found on search engines like Google.

As reported by 404 Media, it appears that Instagram is experimenting with AI-generated SEO titles for users' posts—without those users' input or permission. Take this post for example: Author Jeff VanderMeer uploaded a short video of rabbits eating a banana to his Instagram. The video was posted as-is: There was no caption, location tag, or an

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