TV broadcasters on a sticky wicket: Global cricket economy heads towards major correction on weaker profits, smaller budgets

The global cricket economy faces a significant correction in 2027 as major media rights deals expire amid a tougher market. Reduced advertising, lower TV profits, and streaming losses are forcing broadcasters to cut spending. Industry consolidation, particularly the JioStar merger, has also lessened competition, signaling an end to the era of broadcasters absorbing losses for rights owners.