After the backlash that greeted Coca-Cola’s AI-generated Christmas ad last month, you’d expect other corporate giants to be more cautious about releasing their own AI-infused efforts.

But no. Recommended Videos

McDonald’s Netherlands decided it’d be a really good idea to use generative AI tools to knock together its own festive commercial. But folks didn’t respond well following its release on December 6.

In fact, the criticism was so bad that the company has now pulled the commercial.

The 45-second ad, which runs with the idea that Christmas is “the most terrible time of the year,” depicts various mishaps taking place during the festive period, from Christmas light entanglements to Santa getting stuck in traffic. The solution, according to the ad, is to seek refuge in a McDonald’s.

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