Report: SF-Based Instacart Charging Some Customers as Much as 23% More for the Same Items, Thanks to AI Pricing

The article was originally published on https://sfist.com/2025/12/09/report-sf-based-instacart-charging-some-customers-as-much-as-23-more-for-the-same-items-thanks-to-ai-pricing/People buying the exact same item from the exact same store are sometimes paying a price as much as 23% higher on the platform Instacart, thanks to AI algorithms that show buyers different prices. This new technology known as artificial intelligence could lead to cures for cancer and an end to world hunger. But you know it’s not going to! Corporate America only wants AI technology fool you into purchases with false information, proliferate shitty pictures where peoples’ hands have six fingers, and charge you more money for the same or lesser product. They have little use for the technology providing any real public