Actor Kamal Haasan attended the JioHotstar Programme 'South Unbound' in Chennai and highlighted the growing national and global prominence of Southern storytelling. At a star-studded event that marked a watershed moment for South India's Media & Entertainment industry, JioHotstar announced an investment of Rs 4,000 crore over the next five years to boost the region's creative economy.

Kamal Haasan on the success of pan-India films

The event was attended by the Deputy CM Udhayanidhi Stalin, Minister of Tamil Development, Information and Publicity MP Saminathan and executives of JioHotstar. Kamal Haasan said stories today are "screen-agnostic" and follow viewers across platforms. "Today, stories are truly screen-agnostic. They travel with the viewer. The audience has become the platform.

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