Marketing a company in this modern age can be fraught with all kinds of technical issues. Even if you hire an ad agency, you still have to know how to deal with Traditional marketing methods, social media, and at this point, let's not even get started with AI.

So, when a northwest sportswear brand decides to do what might be called untraditional marketing, it's time to pay attention. (Well, just a little.)

A new ad campaign

Oregon based Columbia Sportswear has rolled out a new ad campaign. Offering a challenge, and the winner of that challenge could wind up possessing the entire company.

According to seattletimes.com,

‘ if you can find the edge of the Earth and photograph it, then Oregon-based Columbia Sportswear can be yours, at least according to a new ad from the company.

The

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