Activision apologises for Call Of Duty: Black Ops 7 and promises more innovation

Activision has released a rare statement on Call Of Duty ’s future, as it promises to deliver ‘meaningful, not incremental’ innovation.

Almost a month after launch, it’s clear Call Of Duty: Black Ops 7 has badly underperformed against Activision’s expectations.

We already know sales for this year’s entry have plummeted to record lows in some parts of the world, as it battles both negative perception and new competitors like Battlefield 6 and Arc Raiders .

In a rare move, Activision has now acknowledged Black Ops 7’s failure, as it rules out any more back-to-back releases of Modern Warfare or Black Ops games in the future.

In a statement, Activision thanked fans for their feedback on Call Of Duty over the last few months, and acknowledged the negative criticism it had receive