YouTube TV is planning a major overhaul next year, launching a slew of genre-specific programming bundles called “ YouTube TV Plans,” that executives say will offer lower prices and a more refined experience for users of the pay-TV product.

At a dinner in New York Tuesday evening, YouTube VP of global media and sports Justin Connolly framed the new offerings as “the next phase of YouTube TV,” and a major push into the world of sports specifically.

“These will be smaller portfolios of content, think sports, news, family and entertainment, or combinations thereof that I think will really deliver the kind of core experience a lot of fans have been asking for,” said Christian Oestilen, VP of subscriptions for YouTube. “There have been a lot of different attempts at this, and I’m really ex

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