Nigel Sylvester ’s Jordan 4 “Brick by Brick” release earlier this year was the top collaboration in 2025, according to a new report by brand tracking platform Tracksuit and Bimma Collab Consultancy founder Bimma Williams.

In the new 2025 Collab of the Year Report, Williams and Tracksuit said that Sylvester’s “Bike Air” universe “hums at a frequency [Jordan Brand] cannot generate on its own, the same way Michael Jordan made the Jordan 4 immortal with The Shot in ‘89.”

“When Nigel drove a giant brick truck through Nolita and shut the street down , it landed like a modern echo of the same message: I built this sh*t, brick by brick,” the report stated. “And in a year stacked with collaborations , he is the one who made Jordan feel dangerous again.”

A few data points also prove Willia

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