Representatives from Altra, Saucony and Vibram joined Footwear News at The Running Event in San Antonio, Texas, last week to discuss the super shoe phenomenon and how these buzzy footwear models influence the wider market.

Moderated by FN senior digital news writer Ian Servantes, the panel — dubbed “ Beyond the Super Shoe ” — kicked off with how super shoe innovation trickles down through a brand’s entire footwear collection.

“We get great insights from our elite athletes who wear test our super shoes, and then we go and experiment with innovation to be able to trickle down to other solutions,” Jen McLaren, global brand president of Altra Running, explained. “For us, we’re really focused on bringing solutions for everyday runners. So, we start every single product brief with stro

See Full Page