Beth Gillette and Jasmine Hyman for Cosmopolitan

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Here at Cosmo , we're wholeheartedly obsessed with Merit and all of their multitasking makeup and skincare . The brand was created amid the pandemic in the height of minimalist makeup, and it was one of the first to mainstream clean, everyday beauty products into major retailers and onto the faces of so many celebrities.

The brand has won multiple Cosmo beauty awards, from its hero perfume being crowned best fresh scent in our most recent Holy Grail Beauty Awards to a cleanser that earned a top spot in our 2025 Acne Awards . And if you're here, you probably are wandering into the world of Merit, or stocking up on some favorites. So

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