Streaming was supposed to kill cable TV with on-demand movies and shows at a low monthly price. But in recent years, streamers have been looking more like cable than ever before, with ad-supported tiers, premium plans, bundles, and live programming. Some platforms like Hulu and YouTube TV even offer live TV packages, allowing users to stream cable channels. In short, the great unbundling was not what it was all cracked up to be.

Now, YouTube TV is looking to break up its basic cable package. The subscription service is set to introduce over 10 cheaper genre-specific cable channel bundles in the new year, according to one exec.

“TV should be easy, giving viewers greater control over what they want to watch,” said Christian Oestlien, VP of subscriptions at YouTube, in a blog post . “Our

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