xAI Answers the Question, 'What if Product Placement was Significantly Worse?'

Product placement has existed for almost as long as moving pictures themselves, with the origins of the practice dating all the way back to the 1890s . It’s worked well enough for over 100 years, and has linked brands to some of the most memorable moments in film history, like Reese’s Pieces showing up in E.T. But there is a problem with product placement as it currently exists: Because it is often worked into a scene, it isn’t jarringly disruptive nor does it give the viewer a sense of the uncanny valley. Luckily, xAI is set to fix that.

The AI company owned by Elon Musk recently hosted a hackathon that invited people to build new features and functionality with the company’s AI models. One group of upstart engineers created Halftime , described as a tool that “Dynamically weaves AI-