They should stop making Call of Duty every single year.

I realize that's a reheated take from like, 2014, but when is the last time you heard it said out loud? The yearly Call of Duty game is such a calcified constant of our hobby that, at some point, the people who used to say "they should stop making CoD every single year" just sorta gave up and accepted that this annual FPS is as inevitable as back pain.

We pleaded to Activision to take a break, made our case that the 12-month cycle was unsustainable and diminishing, and Activision responded by doing the exact opposite for going on 20 years.

With the sort of "milk it dry" hubris that defined the Bobby Kotick era of Activision, the megapublisher decided it could outpace CoD burnout— outrun diminishing returns—by tripling down. More st

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