White Float-us? Why luxury hotels are betting big on yachts for the 0.1%

A 2024 photograph of the rear decks of the Evrima, the first of The Ritz-Carlton's fleet of three yachts. Edgardo Contreras/The Ritz-Carlton

A friendly competition is underway between some of the world’s most luxurious hospitality brands. The prize? Command of the high seas — or bragging rights, at least.

Four Seasons is due to launch the Four Seasons I next March, Orient Express’s first vessel, the Corinthian, next June, and Aman’s the Amangati in spring 2027. Four Seasons has two subsequent vessels in construction, the first of which is due in 2027, and Orient Express has its second vessel due the same year.

From the world’s largest sail-powered yacht with an on-board tailor to Michelin-starred chefs and supersized suites, there’s no shortage of luxe features. But the biggest draw f