A viral claim did the rounds this week: that eating red meat “provenly” causes colon cancer in India. The word “provenly” alone was enough to send Instagram into a spiral of panic, certainty and outrage.

Yet the moment you step outside the algorithm and look at actual data from Japan, the United States and India, a very different picture emerges. One that is filled with nuance, caveats and context that social media conveniently edits out.

The reality is not this simple. India’s cancer patterns, dietary habits and genetic landscape make the red-meat narrative far more complicated than a single viral line can ever accommodate. And this, ultimately, is the problem: platforms reward confidence, not accuracy.

Here is what the science actually suggests, and why fear-based nutrition may be doi

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