Cultural rootedness will define India’s next storytelling wave, believe top leadership at JioHotstar’s South Unbound event, as they outline the platform’s surge in connected TV adoption.

xJioStar showcased its South lineup for 2026 at a closed-door industry interaction that brought together creators, platform leaders and partners from across the region. Before unveiling a slate of 25 titles across formats, Sushant Sreeram, Head of SVOD and Chief Marketing Officer at JioStar, and Krishnan Kutty, Head of Cluster, Entertainment (South) at JioStar, discussed the platform’s rapid scale-up, the dominance of South Indian storytelling and the shifts shaping India’s digital entertainment landscape.

Sushant Sreeram began by speaking about the scale that JioHotstar has achieved in a short period. “

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